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Maxim harnessed the power of carbohydrate energy in 1991 when the company introduced Maxim Energy Original, which presented carbohydrate in its most potent form. Maxim Original is made from the finest premium grade maltodextrin and comprises one of the longest polymer chains available. It is easily and efficiently converted to glycogen in the muscles to boost and maintain the body's energy reserves.
Within the first year of its development, many athletes used Maxim Original during the 1992 Barcelona Olympic Games. Sports Nutritionists, coaches and Team Managers were quick to spot the energy advantage that Maxim bestowed on the athletes that used it.
In 1996 at the Atlanta Olympic Games, Maxim Original again provides the power for our elite athletes in the sports of Cycling, Swimming, Rowing, Boxing, Sailing and Gymnastics, amongst others.
Science, research and the experience of world-class competition have identified Maxim Original as the leading Carbohydrate Energy Supplement. From these foundations, the Maxim Energy System has been developed, encompassing a range of Professional Sports Nutrition Products designed to help you achieve a higher standard of performance. The Maxim Energy System includes: a Neutral Tasting Food and Drink Mix, Fluid and Energy Replacement Formula (Electrolyte), Recovery Powders, Protein Recovery Bars and a range of delicious Energy Bars and Gels.
Maxim Sports Nutrition is produced by Prinsen BV located in Helmond, The Netherlands and distributed in the U.S by Extreme Distri.